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Image of a free HIV test kit prominently featured on a website homepage

Empowering Communities: The Rise of HIV Testing in Public Health

Atomo Diagnostics’ HIV Self Test was first launched in Australia in 2018, however its public adoption was limited by the conservative Australian regulations regarding self-tests that restricted advertising and over the counter retailing opportunities. While the test received strong support from community groups, raising awareness about its availability among the wider public remained difficult. However, the COVID-19 pandemic brought about a major shift in the perception of self-testing, both among healthcare providers and consumers, opening new doors for HIV self-testing as people became more comfortable with the concept of managing their health independently.

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